At Headford Ridge we believe in the unfashionable simplicity of some of Ansoff's thinking when it comes to NBD. Business strategy practitioners are often too easily excited by the lure of diversification, rushing headlong into launching new products into new markets rather than looking closer to home at less risky opportunities with existing products and existing markets.
There are many ways of exploring NBD opportunities close to the core business, before resorting to the decision to bet the organisation's future on riskier and more capital intensive corporate adventures (or misadventures).